Lost in Translation: Communicating Agriculture to Consumers
Dairy Girl Network webinar presented by Emma Andrew-Swarthout, Director of Dairy Industry Image, American Dairy Association North East and Kelsey O’Shea, Industry Relations Specialist, American Dairy Association North East
Friday, June 16th, 2023 at 12:00 p.m. CST (1:00 p.m. EST | 11:00 a.m. MST | 10:00 a.m. PST)
Webinar Summary: Have you walked away from a conversation with a consumer feeling like they were speaking a different language? We get that, and it happens more often than you think. Our goal in this session is to not only provide you with a clearer picture of who your consumers are and what really matters to them, but also show you how to communicate what you do in their preferred language. We will show you how to leverage data and information to present what we do in a way that will create trust through clarity and transparency.
Call in, watch online OR listen when you can! We record and hold all webinars for one month for members to watch when it suits them! You must still register by the deadline below to watch this webinar live or on your own time.
Meet the Speakers:
Emma Andrew-Swarthout is the Director of Dairy Industry Image of American Dairy Association North East (ADA North East). She holds a B.A. in Communication: Media & Journalism with a minor in Spanish from SUNY Geneseo. In her work at ADA North East, she aids in farmer relations. This includes, but is not limited to, facilitating programs which support farmers with how to connect to consumers online and in-person. She is a member of LEAD Class 18 through Cornell University. Her passion for dairy started while growing up on a farm. She still owns dairy cows that are housed on her home farm: EL-Vi Farms in Newark, NY. When she is not working on behalf of farmers, she can be found competing for Team Chocolate Milk in full distance Ironman triathlons and half & full marathons. Her training and racing have allowed her to reach the triathlon community online with the benefits of refueling with chocolate milk.
Kelsey O’Shea is an Industry Relations Specialist with the American Dairy Association North East (ADA North East). She holds a B.A. in Animal Science with a minor in Agribusiness Management from Cornell University. In her work at ADA North East, she aids in farmer relations. Her area of concentration is on youth educational programs and connecting farmers to students through digital and in-person programs. She completed the Dairy Executive Program through Cornell University. Her passion for dairy came later in life when she traded her swimsuits for muck boots and moved from San Diego, CA to Ithaca, NY. She now lives on her spouse’s family dairy farm, Mapleview Dairy in Madrid, NY. When she is not working on behalf of farmers you might find her running marathons, riding horses or taking photos of her friends and family. Her venture into running has allowed her to reach a new community with the benefits of dairy to fuel the body before, during, and after exercise.