Gen Z: Changing the Face of Food
Dairy Girl Network webinar presented by Amy te Plate-Church, Look East
Friday, March 15, 2024 at 12:00 p.m. CST (1:00 p.m. EST | 11:00 a.m. MST | 10:00 a.m. PST)
Webinar Summary: Generation Z is poised to change the face of food – and therefore, agriculture and dairy. Born between 1997 to 2012, this emerging consumer segment brings a distinct set of values, behaviors and purchasing power. A more purpose-driven group, Gen Z’s food and purchase decisions are often influenced by their personal values and perceived impacts of production practices on people, animals and the planet. To effectively engage with these up-and-comers, we can learn from the drivers that define Gen Z. Amy te Plate-Church will share new research that provides thought-starters as Gen Z integrates into the workplace and the marketplace.
Call in, watch online OR listen when you can! We record and hold all webinars for one month for members to watch when it suits them! You must still register by the deadline below to watch this webinar live or on your own time.
Meet the Speaker:
Amy te Plate-Church is passionate about understanding consumers and earning their trust, helping farmers maintain their freedom to operate and utilize technology and modern production practices. Since 2015, she has worked at Look East, advising farm groups, agribusinesses and food companies to create and implement programs on sustainability, animal welfare and technology acceptance. She actively volunteers with educational, ag advocacy and dairy organizations, such as Dairy Girl Network. Living in northeast Wisconsin for the past 25 years, Amy grew up on an Iowa dairy farm and graduated from Iowa State in Dairy Science and Ag Journalism.
This webinar sponsored by:
Dairy Girl Network 